Someone sent the following note to the VW digest and I think it should be directed to any classic auto group. Please read it completely before disregarding it. I don't believe in spam.
A couple of weeks ago I saw the new Nordstrom's TV ad for their new shoe
website. For those of you who haven't seen it, it shows a wife having her
husband's absolutely cherry 1958 Cadillac convertible being towed away. Then
you see it being very slowly crushed in a car crusher. Finally you see the
husband opening the garage door to find his beloved classic gone. The tag
line is - women do whatever it takes to make room for more shoes.
I started to write Nordstrom's but let it drop. Then a few days later I saw
another ad that showed a half empty closet. Then you see the husband coming
home to see all his clothes piled out on the street. Once again the point
was - women do whatever it takes to make more room for more shoes.
At that point I wrote Nordstrom's using their comment box on the Nordstrom
shoes website. The letter I wrote was long, but I made two main points.
Regardless of the intent of their commercial, there can be absolutely no
excuse for crushing an irreplaceable classic automobile. (The shot was too
much of a close-up. It was not a fake.) The second point was that the
commercials were very obviously targeted to women who hate men and the things
that most men love. It was a commercial probably by, and obviously aimed at, man-haters. After a few days I received the following reply:
Dear Mr. Hunt,
Thank you for your letter regarding our new Make Room for Shoes ad campaign that is helping launch NORDSTROMshoes.com, the world's biggest shoe store. We sincerely regret that the ad you mentioned
did not come across to you in the humorous and lighthearted way it was intended. The campaign was designed for comic effect rather than literal
interpretation -- The extreme example is just used to demonstrate the
irrational passion of shoe lovers in an attention-getting manner.
We do know many of our customers love shoes, and the campaign provides some outrageous, but fictitious examples of what women might do to make room for
more of them. We greatly appreciate your feedback and
will give careful consideration to your thoughts as we move ahead with Nordstrom.com and its marketing efforts.
Sincerely,
Deborah
Customer Service Specialist
contact@nordstrom.com
http://nordstrom.com
*You'll note that they do not deny that a geniune 1958 Caddy convertible was really crushed. As a matter of fact, they think it was all a joke. They also don't respond to the comment that this ad appeals to women who hate men. Let this be a warning. Today a classic Caddy - tomorrow a classic VW. And if you're in firing range of a man-hater, better protect your VW. I don't believe in spamming, but....if you happen to actually see the
commercial itself, write Nordstrom's and let them know how you feel about it.
*Personally, I think it shows what women are able to get away with today.
Is the MG next?
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Dec 11, 1999 17:48:37
Dec 11, 1999 19:28:55
Gee, Mr. Gleason, you've got a lot of issues on your mind. I'd suggest you relax...maybe put on some soothing music...maybe buy yourself a better car.
Dec 12, 1999 06:45:44
Gee.....now I have ANOTHER thing to worry about.....car crushers. Not enought to worry about teenage drivers, road salt, Lucas electrical systems, and California smog control!
Lighten up, go buy an MG that needs restoration, and spend you idle time working in your garage instead of worrying. You'll live longer and won't get ulcers.
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