General non-MG related discussions. No politics here please!!
OK So the game is over but one question remains for me anyway.
Given the huge cost of placing an ad for a product (Doritos) or another TV show (Letterman) in the Superbowl game , does the increase in sales justify the cost of the ad?
In other words: Is this effective or just some ad company doing it because they can?
Pete.
I don't know how Go Daddy.com can afford to pay the Superbowl ad prices.
(I had not heard of them before a Superbowl ad.)
Plus, their ads are placed on NASCAR and Indy Cars
I would guess the Letterman ad didn't cost anything to run ... CBS advertising one of their own shows ... but I bet it cost a lot to make. I can't imagine what they must have had to pay Leno to shill for the competition and I'm sure Oprah doesn't come cheap either.
they are not worth the money IF THE VIEWERS CAN NOT UNDERSTAND the point being made........ which I could not and could not tonite tell you who had what ad. Or am I just an out of touch and disinterested old geezer? (don't be hesitant to say "yes")
I didn't see to many of the ads but I did find one for Doritos funny.
When the little kid tells the boy friend to
"Keep yo eyes off my momma and yo hands off my Doritos".
I didn't care for the Betty White Abe Vigoda ad at all.
I still thought the best picture of the whole eveneing was Drew Brees holding his
son after the game was over. That was priceless.
George Herschell
The ads have not been of the caliber of the original Bud Light Frogs ad. That was a great ad series.
I would say that the biggest benefit for the advertisers in running these ads during the game is all the talk they generate after the game's over. Think about all the news shows and talk shows that are still talking about them. And all the discussions that I'm sure are going on on Facebook, etc., even if it's just to say they didn't like them...that's money well spent. And it's even getting additional exposure just by being mentioned in this thread and many others like it...yeah, I'd say definitely money well spent.
Emil, Yes I understand the exposure angle and the extra interest generated but does this translate into extra sales to cover the costs which I understand runs around $3 million US for 30 secs airtime.
You would need to sell a lot of Doritos to cover that cost.
Pete.
Advertising is not cheap. And PR is even more expensive. I ran an advertising and PR company in my past life. It would be hard to get more bang for your buck than a spot during the Super Bowl. If all I had was $3M for my budget, I'd want to spread it around instead. But if you've got the money...you can't buy the PR they get out of this.
And these guys have the money.
And don't forget, these commercials are still being seen everyday by everyone who's searching for them online because of all the hype. That's LOTS of additional exposure over a vastly extended amount of time. It even extends their market to those outside the football fans who watched the game. Advertisers always consider these things when they look at the price.
The answer must be YES in my opinion. Look at the stuff they advertise. Who would buy it otherwise?
What about the one from a few years ago with the football player who was the office manager or efficiency expert, that was funny
Here it is Terry Tate Office Linebacker http://www.youtube.com/watch?v=tbSpAsJSZPc&feature=related
Paul, I'm glad you posted that. It helps me prove my point:
That ad was run a few years ago. And it's still around on youtube and can be easily found if you search for Super Bowl commercials. And it has over half a million hits...that's just for that specific link. And knowing youtube, I'm sure there are other links to that commercial. So just how many millions of extra views has that commercial had since it was run? And those views don't cost the advertiser a penny more than their original investment. They're still getting something for the money they spent years ago.
Your marketing dollars go a long way for super Bowl ads.
Thanks for the info there guys.
Yep I have to agree, in terms of bang for your buck it is a winner.
Cheers , Pete.
