MGB: Vegemite

Personally I think isnack 2.0 is a perfectly lovely name
Posted especially on behalf of the gentlemen Down Under

This whole exercise smacks very much of "New Coke"...a feeble attempt at marketing something no one asked for and even fewer people actually preferred.

Kraft (the dipsticks who created this fiasco) have now conceded the new name was dumped four days after it was put on the shelves.

The new name is "Cheesybite"

Pete.

My favourite name suggestion was " Yourmothermite"

But the worst part is they have to re-train the entire country because,
"Vegemite" lives in the cupboard and will last for years.
"Cheesymite" MUST live in the fridge and be disposed of after 6 weeks of opening.

I think it will disappear quickly and be forgotten.
And it also looks like grease mixed with water.
A slightly off putting brown rather than the black of Vegemite.

...and EVERYBODY knows that Marmite is far superior! ;)

Oh boy now you are going to get the Australians really PO'd!

As an ex-brit, ex-aussie I hearby state I couldn't stand either of them.


Now THAT should upset at least one person - lol

Ok, I hate to sound ignorant but would somebody please clue me in as to what Vegemite and Marmite are? I might want to try them some time.

[quote=Kyreb1862]
Ok, I hate to sound ignorant but would somebody please clue me in as to what Vegemite and Marmite are? I might want to try them some time.[/quote]

No you would not. The taste is pretty much indescribable. A one who has tried both (and survived) it is safe to say its a bit like licking used motor oil

[quote=Kyreb1862]
Ok, I hate to sound ignorant but would somebody please clue me in as to what Vegemite and Marmite are? I might want to try them some time.[/quote]

John,
Vegemite is a uniquely Australian food and is used mainly as a spread on sandwiches and toast.
The basis is a concentrated yeast extract and the colour is black.
It looks like axle grease and is about the same consistency.
It is very strong and has a lot of salt and is something of an acquired taste.
I gave some to a friend from France and she refused to eat after one small cracker sample.
It was invented in 1923 when supplies of yeast from Europe were disrupted after WWI.
The full details are at: www.vegemite.com.au

Marmite is an English product which is a thick liquid and is often used as a drinks base.

Cheers , Pete.

I carry a jar of Marmite in my helmet bag. Sitting in the cockpit eating Marmite on toast. Mmmm!! I love the stuff. A dab mixed in with the gravy is quite nice as well.

The good thing about Vegemite is it's value for money. You only need a scraping to get the taste and it lasts forever (so much salt).

That's the real reason for the new one, it's not a money spinner for Kraft. I bet every Aussie on this forum has at least one jar in the fridge or in the cupboard right now.

AND if they haven't their more than likely a terrorist. :)

Chris

Chris ,
An Australian cupboard with out Vegemite....downright "una'strine" I would say !
(Clicks Google to get the web address for ACA and TT)

On a more serious note...it would make more sense for Kraft to treat Vegemite as a nice little earner with no competition and a virtually guaranteed market rather than totally tick off their loyal purchasers with a flawed version of it just to get a few more dollars coming in.

Talk about biting the hand which feeds you !
They may find they have none at all coming in if they pursue this line with too much vigour.

A better approach would have been: "Vegemite lite - now salt reduced for your new healthy lifestyle" or somesuch.

Pete.

It took me a while to adjust to Vegemite, having been brought up with Marmite, but on a trip home to visit family I was disappointed when Marmite didn't live up to my fond memories.
One converted Vegemite loving Pom here :thumbsup:

I just realised we dont even have a picture of Vegemite to look at.
Its black and kinda thick.

We have a local gelato place here that advertises that it has 150 flavours.
Of course that means some rather exotic ones including green tea, garlic....
and Vegimite. Always being willing to try something different I bought a cone.
That is the only gelato cone I have ever been unable to finish.
Sorry Aussies, but it's not for this Canuck!

Cheers,
Rich

Vegemite flavoured gelato ?
Not sure about that....then again garlic flavoured must have limited appeal as well.

Pete.

My daughter reports that some Starbucks in England sell Cheese and Marmite panini!
I think you have to be raised on either product to acquire the taste. To me, Marmite is delicious, but my American father-in-law slathered it on his toast as if it were peanut butter. He didn't like it. Now there's a surprise!

[quote=zedvictor1]
My daughter reports that some Starbucks in England sell Cheese and Marmite panini!
I think you have to be raised on either product to acquire the taste. To me, Marmite is delicious, but my American father-in-law slathered it on his toast as if it were peanut butter. He didn't like it. Now there's a surprise![/quote]

I was raised on Marmite. (Mom was a war bride) There's a website somewhere that tested a small jar of Marmite's spreadability. I think something in the order of 30 loaves of toast. Not bad.