A local guy that retired a couple of years ago charged $3500 when he quit. so thats where I got that number.
I can easily do it in under 100 hours including floors, and not hack it up. I usually just charge by the hour and not the job, so I've never really came up with good overall numbers for stuff like this. The last one I did I even cut the whole back of the car off to get it straight and level (it had been rear ended in the past, and another rear clip put on half-a$$ed and crooked) put it back on and rebuild part of the healboard, in primer with doglegs, and I know I didn't go over 100 hours.
Now I am a cheapskate myself, and would never pay the price most are charging if I were having work done, which ends up leading me to be cheaper than those guys around you (I feel bad charging that much, I really need to get over that), and in need of raising my rates so I am probbably on the low side with my numbers.
Most guys like me who specialize in these tend to charge a little less per hour, or drop a couple hours here and there on the big jobs like this, because very few people would re-do these thing if we were charging $7k plus for rockers, add on the price of a paint job and other resto work, then the cost can get pretty high pretty quickly, and then people would start tossing them rather than fixing them, That's the very reason why comercial body shops will turn you down, they can keep the smaller less time consuming jobs flowing through at their full rate, and that's also the reason there are so many hackers out there, they don't want to put the time into doing it right if they can't charge all that time. They cut corners everywhere do a crappy job, and make it look decent on the outside for a more affordable price.
In order to get a reasonable price, AND get a decent jod of it, you have to search out the guy in your area that has a real passion for the cars, and cares more about doing good workmanship, than filling up their wallet.
